Before facing angry consumers, EA was forced to temporarily shut down its in-app function in Star Wars: Front 2. However, for EA this year, probably worse than the best description. In the recent Black Friday sale by EA, the sale of “FIFA 18” was boycotted by nearly 10,000 people. Recently overseas players launched a consumer campaign called #FixFifa and spread to posts, videos, and articles in the sports world, on Reddit, on YouTube, and on Twitter for a number of related topics. On the petition website, more than 25,000 people signed the project.
The Black Friday sale is usually a busy day for FIFA players as it is also the launch of the new in-game kit. But under #FixFifa this year, players are calling for others to ignore any new offers and not invest any more money in the game.
This petition included calls for the EA to fix cheating, balancing and a host of other bugs in FIFA games, and most of all the objections to the influx of in-app purchases in the FIFA 18 game. Like FIFA’s recent generations, FIFA 18 launched the “Ultimate Team,” which lets players organize their favorite players into a fantastic All-Star team. This is one of the main core parts of the game, but it will take players a lot of time to “liver.” Many choose to invest money in player packages to upgrade their teams or trade deals. EA also organized regular ball games to allow players to get the money in the game. However, this time, players said that the design of this generation is still in disguise. Because the benefits of games are too low, a lot of time and effort are required.
Liver or class, it seems that this EA did not give the player what choice
FIFA’s YouTube live anchor, Goran Popovic, posted a detailed description of the post and video about the many fatal issues in this book. He said that if you want to get a top player by “liver” approach is almost impossible, such as C Lo this player alone he had hundreds of hours of games to be completed. As a football team consisting of 11 players and a substitute, it is really a scary thing to team up a complete team.
EA did not announce the probability of top players getting through open cards, but the world’s top players are all Rare. Popovic said his friend received only one top-level player and a goalkeeper after earning a $ 500 package. He said: “I know the ultimate team is part of the EA to make money, but the game has changed from a good game with in-purchased into a pure compelling spend time, and also have to test whether they are luck and technology are Good enough design. ”
SSROCK, FIFA player on Reddit, posted his #FixFifa story: “The Player Pack has a very random random output and a very good drop rate. You could spend $ 1.50 to get the best player possible or Spent a few thousand dollars for nothing, and some of the best teams I know have invested more than $ 8,000, especially for a New Year’s game. ”
In-game purchases have long been the dominant business model for EA, especially in a previous corporate earnings report by EA CFO Blake Jørgensen: “We’ve seen memorable digital sales of sports games. And the amazing growth of the ultimate team. “